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Benefits of Using Explainer Videos for Startups

explainer videos May 12, 2023

Explaining a startup's product or service to customers or investors can be difficult in a competitive market.

Simplifying the message and engaging the audience is key. Startups need to communicate their value proposition quickly and efficiently. Explainer videos are short, animated videos that simplify complex ideas and increase conversions.

They explain products or services in a simple and engaging way. This is why they have become increasingly popular among startups in today's fast-paced world.

Explainer videos can benefit startup founders and marketers. They can help with increasing brand awareness and improving customer engagement. Every startup should consider using explainer videos as they are a powerful tool for reaching business goals.

In the current digital landscape, businesses are seeking innovative methods to capture their target audience's attention. One such approach is through the utilization of explainer videos.

For those unfamiliar with the concept, continue reading to understand their definition and benefits for businesses of any size. Explainer videos are concise and animated videos that aim to clarify a product, service, or concept in an easy-to-understand and captivating manner.

These videos usually have a duration of 60–90 seconds and incorporate a blend of visual aids, voice-overs, and music to effectively convey the intended message to the audience. Explainer videos have multiple applications like marketing, sales, and training.

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What are the benefits of utilizing explainer videos?

Using explainer videos in your marketing strategy has many benefits. They can capture your target audience's attention quickly.

People prefer visually appealing and easy-to-understand content in today's fast-paced world. Moreover, explainer videos can help establish your brand's authority and increase brand awareness in the industry.

Making an explainer video for a startup can feel overwhelming, but it's doable. There are many online tools, companies and resources to help you create a polished video, even without experience.

For an effective explainer video, keep it short and to the point. Focus on the main benefits of your product or service and make the messaging simple and easy to understand.

Use visuals and animations to enhance the message and keep the viewer interested. You can also use a process flow diagram to explain complex information in a clear and visually appealing manner.

Remember to include a call to action at the end of the video to encourage viewers to take the next step.

The process of creating motion graphics

Motion graphics are a form of visual communication that utilize a combination of text, graphics, and animation to effectively convey information and tell a story.

For those interested in creating motion graphics, this article provides a step-by-step guide.

  1. The first step is ideation. To create motion graphics, you must first know what you want to communicate. Begin by defining your message and audience. Who do you want to reach and what do you want to convey? Once you have a clear understanding of your message and audience, start generating ideas for your motion graphics.
  2. The next step in the process is story boarding. Creating a storyboard is essential for motion graphics. It involves making a visual outline to plan out the sequence of your animation. Story boarding helps ensure that your animation flows smoothly. You can sketch your ideas on paper or use digital tools like Adobe Illustrator or Photoshop to create your storyboard.
  3. The next step is to design. After completing your storyboard, the next step is to create your motion graphics. This involves selecting appropriate colors, typography, and graphics to effectively communicate your message. Utilize design fundamentals such as contrast, hierarchy, and alignment to construct an aesthetically pleasing layout.
  4. The next step is animation. After designing, it's time to animate using techniques like key framing, easing, and timing. These will create smooth and engaging animations. Add sound effects and music to enhance your motion graphics.

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By following a set of steps, it is possible to create motion graphics but if you need professional graphics you have to hire motion graphics company Explain Ninja that are professionals in this field.

Whether created for personal or professional purposes, these tips can assist in producing visually appealing animations.


Zoi Kotsou

Copywriter - Content writer - Content Creator - Columnist

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