6 Sales Funnel Strategies to Optimize Your Job Search
Can sales funnel land you an interview faster?
In the current job market, it is important to stand tall among your competitors to be noticed. To realize this, it is important to understand the value of a sales funnel in the job-hunting process.
Sales funnel strategies to optimize job search include recognizing your niche, understanding and maintaining a list of potential employers, creating a portfolio highlighting your capabilities, and using email marketing to market your strengths. Lastly, follow up with the concerned people.
Sales funnels should be an integral part of your job search. They optimize and streamline the process. Sales funnels also help create an interview pipeline. It assists you in marketing yourself by bringing your capabilities to the forefront.
Sales Funnel Strategies to Optimize Job Search
1. Recognize Your Niche and Understand Potential Employers
As a job seeker, it is essential to understand your capabilities as an employee. You need to market your skills so that potential employers will recognize you and give you an interview.
It is a top-of-the-funnel strategy. When a business tries to market its product, it focuses primarily on the product. It is this product which is the hero of the sales funnel.
Once the spotlight is on the product, the business recognizes the segment of the audience that will be suitable to whom it can target. Understanding this niche audience is important.
Similarly, understanding employer needs and crafting a CV that highlights your skills and shows how you will be the best fit for the job.
For example, most companies frown upon job hopping and this is something you need to keep in mind because it reeks of employee instability.
2. Keep a List of Prospective Employers Ready
The role of a sales funnel is to maintain a sales pipeline. It means that as a business you have proposals, prospects, and customers whom you acquire at the top of the funnel and guide them along the journey to the bottom of the funnel.
Similarly, when seeking a job, sending your resume to a few places and getting excited about one interview you land is not a strategy you should follow. Work on building an interview pipeline for yourself. Ensure that you have at least 3–4 interviews in your kitty.
Maintaining a list of employers/companies you wish to work for is a cornerstone in job hunting. This list helps maintain an interview pipeline that eventually ensures you do not miss out on opportunities while working on one interview.
You can organize this list according to your company and role preference. This is similar to targeting your niche customers.
3. Create a Portfolio to Put Your Best Foot Forward
When designing a sales funnel for a business, create an attractive landing page that guides the customer to purchase. Businesses make substantial efforts to develop eyeball-grabbing and informative landing pages.
Similarly, as a job seeker, you should create a portfolio showcasing your skills and past work experience. It adds value to your resume and shows the employer the extra mile you can go. It also showcases that you have confidence in your skills.
This portfolio must include a brief introduction about yourself. Make it sound interesting, highlighting your positive qualities to ensure it will benefit your future organization. Including something personal and projecting it as a strength to set you apart from the lot can be a game-changing strategy.
Include a copy of your detailed resume in the portfolio. Even though you might include your achievements in the resume, create a separate section in the portfolio that highlights them.
For example, if you’re trying to find a massage therapist’s job online, a video introduction in a soothing spa type of setting can also attract a potential employer. Keep this video introduction brief but informative.
Try to include any work samples to showcase your capabilities. Any snippets of projects you may have worked on previously are a sure way to attract a potential employer's attention.
Freelancers can include a customer review/recommendation to create more faith in their work.
4. Make Yourself Visible to the World
Businesses/brands leverage the power of social media to create noise around them, to ensure that people take an interest in them. Blogs, social media posts, YouTube videos, etc., are ways businesses create awareness about themselves.
In the same way, employ social media to highlight your skills and capabilities. Show your potential employers how you will be a perfect fit for their company.
Update your LinkedIn profile, and create relevant posts on LinkedIn and Instagram. Spend time writing articles, whitepapers, or blogs. Post them regularly and keep up with the industry trends.
You can read this article on learning blog copywriting to improve your writing skills and attract engagement from potential employers like never before.
Attend industry events to meet the right people and network with them. Networking is essential when trying to land your dream job.
Engaging with company content on social media by commenting is another way to ensure the right people notice you and give you the opportunity you are waiting for.
5. Walk an Extra Mile With Email Marketing
Email marketing is a proven tool that helps businesses increase their sales. It gets a business noticed by potential customers. It also helps keep the organization in the customer's mind.
As a job-seeker, you can leverage email marketing to facilitate landing your dream job. Email marketing can benefit you in several ways. The first one is making you stand out in a crowded job market.
Craft an email that showcases you positively and reflects why you will be better suited for the role. To do so, research the company, its values, and the role you are applying and then draft the email.
Add links to your portfolio or LinkedIn profile. Mention links to other relevant social media handles as well. It helps showcase your uniqueness and suitability for the job.
As a job-seeker, you should not hesitate to leverage email marketing tools as they help create a network with people involved in hiring. It markets you as a brand and demonstrates your values, talents, and personality.
You can also save time by automating these emails. You can monitor whether employers are interested in you through email analytics. Email marketing helps you to stay on top of the minds of hiring managers.
6. Stay on Top of Your Game Through Consistent Follow-Ups
Sending a couple of emails to prevent your resume and cover letter from getting lost in the vast number of resumes will not guarantee an interview.
Consistent follow-up is the key. It helps remind the employer about your job application and assists them in considering you.
Automating your emails with the help of automation tools is one way to keep your profile on top of the rack. Keep in touch with the hiring team on social media or via email to maintain and nurture your relationship with them.
Keeping in touch and staying connected with the people involved in the hiring process can tip the balance in your favor.
