Master These 10 Marketing Skills If You Want to Land a Job Faster in 2024
Digitalization has taken deeper roots in all areas of work, across industries. And marketing is no exception.
Businesses transforming with digital marketing is a trend of the past decade and definitely for the decades to come. Marketing, today, is not what it used to be years back and so are its jobs.
Well, if you are trying your luck with a marketing job in 2024, this blog is for you. Here are the top 10 marketing skills to learn, to land your dream marketing job faster!
What are digital marketing skills and why are they essential in 2024
Digital Marketing skills are those skills that, replace and enhance traditional marketing practices. Marketing done with the help of technology to reach people across the globe is digital marketing.
Digital marketing requires mastery in specific areas of work. Acquiring these skills help in effective communication, making an impact, and building trust in a business.
Several of these tactics involve inbound marketing, which is a strategic approach to creating content your audience finds valuable. This ends up inspiring long-term customer relationships and attracts loyal clients.
For more information on inbound marketing and how it can benefit your business, check out this “Inbound Marketing Explained” by Leadfeeder.
Let's deep dive into the top 10 skills of marketing that you need to master for your perfect marketing job:
1. Storytelling
In marketing, using a narrative to convey a piece of information is storytelling. Most marketing campaigns work on the basis of storytelling.
Why? Because people love stories! With the rising competition in the market, there's a pile of products alike.
Customers choose to buy a product that connects to their emotions. Successful marketers use storytelling to inspire customers for buying. Marketers give customers a strong reason to trust, with the help of storytelling.
Areas to focus:
- Respect the fact that storytelling is an art. Let it flow
- Build a story around the core message of your business/product
- Create an imaginary world but with honesty
- Ensure CTA
Top resources:
- TEDx Talk-The Magical Science of Storytelling by David JP Phillips
- Book - The Storyteller’s Secret by Carmine Gallo
2. UX Design
It is one of the essential skills for you if you wish to take up the creative side of marketing. UX Design is a process of creating visual content (digital or physical) that provides meaningful insights to the audience. Expert UX designers convey a message in a quick and appealing way.
The ability to design landing pages that attract visitors and convert website traffic into leads and sales is another very important UX design competency. A well-designed landing page should be easy to navigate, compelling, and provide helpful information.
This skill is in high demand and definitely worth mastering.
Areas to focus:
- Learning how to use design software or landing page builder
- Creating an extraordinary experience for the audience
- Observing successful UX designs
- Making designs that are interactive
Top resources:
- Udemy - User Experience Design Fundamentals Course
- Career Foundry - UX Design Program
3. Content Strategy
Content is the king of marketing. And to build compelling content, marketing professionals need to develop an effective strategy. Strategizing is the process of planning, developing, and managing all content forms.
A good content strategist defines the goals of a marketing team and drives sales. It is a skill, based on which marketers can put efforts in the right direction to pump out the greatest success.
Areas to focus:
- Performing market research
- Mastering creative & technical writing
- Offering the best user experience
- Mastering SEO
Top resources:
- Coursera- Northwestern University's Content Strategy for Professionals
- HubSpot Academy - Content Strategy Course
4. Competitive Research
Marketing research is an essential skill in digital marketing. Market researchers identify competitors. They analyze the marketing efforts and the impact of marketing campaigns on the competitor's end. An expert market researcher also draws statistical data on business opportunities and threats.
Areas to focus:
- Learning to perform a competitor SWOT analysis
- Identifying marketing tactics of competitors
- Researching based on Product/service pricing
- Identifying competitor content strategy
Top resources:
- Udemy - Competitive Analysis and Research
- Semrush - Competitor Analysis
5. Social Media Management
Social media management is an essential skill in today's marketing world. Social media managers are responsible for not only conveying effective content.
They also build social media campaigns, analyze analytics, communicate with customers, etc. It is a key marketing skill and is high in demand due to the increased number of social media users.
Areas to focus:
- Know if you are comfortable with social media on a daily basis
- Learning networking skills
- Knowing how things work on social media
- Not being platform-specific
- Learning about paid promotions, ads, and engagement strategies
Top resources:
- Udemy - Social Media Marketing For Beginners
- SkillShare - Social Media Marketing & Management
6. Email Marketing
Email marketing is a traditional form of marketing. Yet, email campaigns built with modern marketing techniques bring business success.
A marketer must have a deep understanding of the target consumer. It is one of the most effective types of marketing since it can include CTA resulting in sales.
Areas to focus:
- Learning the skill to write compelling subject lines
- Learning data management
- Learning Data analysis
- Collecting ideas for email marketing
Top resources:
- Udemy - Communicate for Business
- HubSpot - Email Marketing Course
7. Content Writing and Copywriting
"Content isn't the king, it's the kingdom!" Content writing is a crucial task that includes developing written content.
Content for websites, blog posts, social media, newsletters, PR, scripts, etc. Successful copywriters have critical thinking skills, research aptitude, and good writing skills.
Areas to focus:
- Mastering keyword research
- Learning the creative side of content writing
- Developing profound research skills
- Learning to plan content
Top resources:
There are many free and paid content marketing courses, a few of them include:
- Hubspot - Content Marketing Certification Course
- Semrush - Content Marketing Toolkit Course
- It would also be very useful to check for content marketing for SaaS companies. As the future leans on technology and SaaS!
8. Data Analytics
Every marketer must have the ability to read and interpret the data/statistics. Data analytics offers insights into the interests of the audience, demographics, engagement, etc.
It helps marketers to take corrective actions or gives validation for good practices. Analysing KPIs is essential for the growth of all marketing channels.
Areas to focus:
- Understanding Google Analytics
- Predicting the future
- Learning competitive analysis
- Redefining content strategy
Top resources:
- Coursera - Data Analytics in Marketing
- Udemy - Marketing Analytics
9. Search Engine Optimization (SEO)
This is a key skill that can bring fortunes to any website, or marketing channel. SEO experts improve the content quality to help businesses reach a wider audience.
An SEO marketer checks website performance by analyzing its KPIs. The parameters include keyword position analytics, algorithms, updates, etc.
Areas to focus:
- Understanding the backend of search engines
- Gaining knowledge of web analytics
- Learning technical SEO skills
- Performing audience and competitor research
Top resources:
- SEMrush - Content-led SEO Course
- Moz - SEO Training Course
10. Marketing Automation and CRM skills
Marketers who can manage marketing tasks by operating software are in high demand. Such software reduces human effort and reduces the lead time of tasks.
As an automation specialist, one must be knowledgeable about some marketing software. Some important names include HubSpot Marketing Automation, ManyChat, Moosend, etc.
Areas to focus:
- Practicing data-driven decision-making
- Understanding of data analytics
- Master project management skills
- To be tech-savvy
Top resources:
- Book - Dot Com Secrets by Russell Brunson
- Udemy - Digital Marketing Automation
Conclusion
Now that you have got a list of unique top 10 marketing skills that are in high demand, you are all set! Set to start your learning journey in marketing.
These skills will help you sharpen your key areas of work and help you grab a perfect marketing job.
It is always a good idea to invest time and resources in learning rather than learning things a hard way. Hope the cited resources help you build a successful marketing career.
Happy learning!
Author bio
Vaishali Badgujar is a content marketer at Time Doctor. She blogs about content marketing and SEO at GrowthWonk.
