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How to Engage More Candidates Through Your Social Media Content

recruiting Oct 31, 2023

The world of recruitment is changing. While job boards are still one of the go-to ways of finding attractive candidates, 79% of job seekers have used social media in their job search in the last year. Clearly, if you want to remain attractive and visible as an employer, it’s time to modernize your recruitment efforts!

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Here are 5 ways you can engage with potential candidates on social media.

5 ways to engage with potential candidates on social media

Social media goes beyond company updates and event photos; it's a valuable recruitment tool.

With a strategic approach, your online presence can effectively connect you with potential candidates, positioning your organization as a desirable employer of choice, here’s how:

Don’t stick to one platform

To connect with potential candidates effectively, expand your presence across various platforms. This way, you can reach a wider audience and cater to different preferences.

Whether it's LinkedIn for thought leadership content, Instagram for visual storytelling, or Twitter for quick updates, explore multiple platforms to maximize your reach and engage with a diverse talent pool.

For instance, LinkedIn stands as the paragon of professional networking, a hub where you can engage with seasoned industry professionals, share thought leadership content, and connect with candidates who are well-versed in the corporate realm.

On the other hand, Instagram thrives on visual storytelling, enabling you to showcase your company's culture, values, and achievements through captivating images and stories.

Introduce your team and go behind the scenes

One thing that job seekers love to see is behind-the-scenes content about your company.

Remember, before applying for a role candidates want to learn what it’s like to work for you including the type of work culture you have, their potential colleagues, and your work style.

Adding this type of content can fill in gaps candidates might have about the role and encourage more people to apply.

Plus, even if people aren’t currently looking for a new position, if you can engage them with this kind of content and share what makes your company such a great place to work, they may decide to apply in the future!

Create different types of content

Keep your content diverse and engaging. Mix it up with blog posts, videos, infographics, podcasts, and interactive posts — this shows candidates that you’re a forward-thinking employer who knows how to engage on social media.

Experiment with different content formats to keep your social media presence fresh and appealing. Videos can be particularly useful across all platforms — recruitment agencies report 800% more engagement on job ads that have video-embedded!

You don’t need to be a video editing professional either, as there are plenty of editing tools including PlayPlay's social media video templates that make video creation easy!

Post vacancies directly on social media

You can streamline the job application process by posting vacancies directly on your social media channels.

Since your followers have already expressed interest in your business by following you on social media, you can reasonably assume that they share values and interests aligned with your company, potentially yielding a higher-quality pool of candidates.

Use catchy headlines, clear job descriptions, and relevant hashtags to ensure your job openings reach a wider audience too. You could even make these types of posts more interesting by adding a video from the hiring manager offering a deeper insight into the role and fostering a more engaging candidate experience.

Be active on social media

Perhaps the simplest but most important part of using social media to engage with candidates is to be active!

Having a strong social media presence has become increasingly important, so if a candidate goes to one of your platforms and finds that you haven’t posted in 6 months, this isn’t engaging

Having said that, don’t fill your platforms with low-quality posts either. Prioritize high-quality content but also respond to comments and messages promptly, and actively participate in relevant conversations.

Being active on social media not only keeps your audience engaged but also demonstrates your company's commitment to communication and interaction, creating a positive impression for potential candidates.

If you want to attract new candidates to your business, utilizing social media is a great strategy to adopt. From diversifying your content to being more active, give these 5 tips a go to engage with potential candidates better!


Zoi Kotsou

Copywriter - Content writer - Content Strategist

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