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How to become a career coach

Career Nov 28, 2022

Want to become a career coach?

Great! You are in the right place.

Every other person you meet today is struggling with their career.Some people don't understand what their purpose is.

Others choose career paths that don't match their skills. Inadequate guidance leads people to get stuck. Depression and anxiety kill them. Sometimes the support of family and friends may not be enough.

This is where career coaching comes into play.

Career coaching helps you achieve your ultimate career goals. You get the insight, direction and support you need. Career coaching educates both individuals and teams in an organization to achieve their career goals.

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The career coaching industry is one that will always be in demand. It is widespread and constantly growing. By becoming a career coach you can live a happy and fulfilled life. Now is the time to adopt the great qualities of a successful coach and get cracking!

This blog will help you gain meaningful insight into career coaching.

Before you read on, it's important to know that being a good coach is not the same as being able to start or run a coaching business. Less than 24% of coaches are able to sustain themselves and focus on coaching full time.

Only a coaching business (not just coaching) gives you the freedom to coach from anywhere, travel often, live comfortably, touch many lives, and be rewarded and recognized for it. This distinction is paramount for you to sustain yourself as a coach and to achieve your life goals through coaching.

What is Career Coaching – What to Know as a Career Coach

Career coaching is a personalized way to get help and guidance when making career decisions.

It gives you a strategy to confidently decide which steps to take. Finally, it tracks the customized plan to ensure transformation. Career coaching helps people develop skills. It helps them realize their strengths and weaknesses.

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Do you know why career coaching is important?

Many times people choose a career path in haste. Maybe out of ideas or peer pressure. Sometimes the will of their parents compels them. Whatever the reason, a person who is not satisfied with their career will die every minute. Career coaching helps people identify obstacles.

Also, it highlights the reason behind. It educates the client and provides much-needed support. It helps people define, redefine and achieve professional goals. With a career coach, achieving work-related goals becomes easier.

Career Coaching Business Models

There are various coaching business models you can choose from. You can start independently after choosing your location. You can also take part in group programs. After getting enough clients you can start and sell online courses. You may think - "What would be the best coaching model? Well, it depends on two things.

Your skill and comfort and Customer perspective.

For example, if you find one-to-one coaching sessions more helpful, choose that. You may find that group coaching programs benefit you more. They save time and give you a way to target a wider range of audiences.

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Why not have this as your business model?

On the other hand, the desire of the client plays an important role. You may realize that most of your clients prefer one-on-one sessions to the group coaching model. In this case, you will have some adjustments and tweaks to make.

You can also have a hybrid model. Initially group coaching and personal sessions for higher paying clients. There is no perfect model. Nor do you have to keep it constant. Keep experimenting and improving. After all, you are the boss!

What does a career coach do?

Career coaches provide career advice following a solution-oriented approach.

For example, they can help people find a new career path. They can advise them on their current work situation. This can work regardless of whether the client is a freelancer, employee, or executive. A career coach can help people develop their stress management skills. He can polish his interpersonal, leadership and conflict management skills.

A career coach can also help with staff training and development. They can be very helpful for traders. Career coaches can provide career services to employees. This may include workshops and other forms of corporate coaching.

What are the requirements to become a career coach?

Well, you don't need any certification to become a career coach. There are no standard requirements. You can help people find their dream job, increase their salary, and live a fulfilling life without certification.

Still, it gives prospects confidence in your coaching practice. It can increase your market value but ultimately everything depends on your persuasive power.Even if you have a certification but your clients don't find you trustworthy, you won't get very far.

So what is important?

Experience! Yes.

Not just to show it on paper but to experience it in real life. So, where do you get it?

First, examine yourself. You may already have one.

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Do you use your 9-5 to help people with these problems?

You may have built a thriving coaching career yourself. You can use this experience to become a career coach. Now you may be wondering how much experience is required?

No amount has been disclosed. Do you think people would like to hear how you achieved milestones in your career?


That's it! You are good to go. What skills do you need to become a career coach?

Becoming a career coach requires certain skills.

  • Analyzing skills

You should be able to analyze the client's situation well. There can be multiple parameters affecting the same. You need to dig into what they are and how each one affects you.

  • Ability to listen

This is of prime importance. You must be a sharp listener. Also, you must have the ability to hear what is not heard. You can develop this by mastering the art of questioning.

  • Asking questions

Only by asking relevant questions can you control the situation. Your clients may not have much knowledge or awareness of this situation. Your main task is to bring out the original image. For this, you need to ask questions so that your clients can find answers. Get help from the great coaching questions you must ask.

  • Reasoning skills.

You can't just direct your customers. You will need to provide reasons for taking the route.

Justify any action plan you have with proper reasoning. This will give your clients a sense that you actually understand the situation well. When you bring up some elements that your clients might not see, credibility is built. You can develop it by deepening your insight into the domain. It will become easier by handling the problems of different customers.

  • Sympathy

Look, you've got a client who is confused. He has spent a lot of time, maybe even money but is still stuck. Now you can't count his mistakes in front of him.

  • Be compassionate.

The way you communicate will itself convey your desire to help him. This will lay the foundation for a strong bond that will eventually grow stronger.

  • Motivational skills

This is essential for a career coach. You may know the right way out, but if it is done improperly, you lose. Your words, body language, manner of communication – everything should motivate your clients. Because of you, they should see hope in their lives. Don't shout, don't be harsh. If your client resists, bear with him for a while. Even if he is wrong, say so, but politely.              

  • Stay motivated.

Not just at the beginning but throughout the process. Your client should be rejuvenated by your energy. This will keep him determined to reach the destination.

What are the primary responsibilities of a career coach?

Career coaching is a broad field. Coaches can work within, outside of, or for an organization.

Responsibilities will vary accordingly. However, the basic coaching process remains the same.

1. Meeting and research

As a career coach, you will meet with your clients to understand their educational and professional background. You have to identify the needs, skills and interests of the clients. You can use specialized tools like professional tests for this.

Market research will play an important role.

You need to advise your client on career opportunities. How do you do that if you don't know yourself?

Thus you must research the market effectively to find the best match for your client.

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2. Providing suggestions

Career coaches provide tips on how to keep a job. They help people climb the career ladder.

3. Improving performance

As a career coach, you will guide clients on how to improve performance and profitability. This includes setting measurable goals, tracking performance and generating reports.

4. Assisting clients in the job search process

This will include resume building and cover letter enhancement. A career coach also helps in interview preparation including mock interviews.

5. Discuss strategies for personal development

This includes improving interpersonal, communication and leadership skills. In addition, the coach also guides on stress management, confidence building and conflict management skills.

6. Conducting Workshops and/or Webinars

How much does a career coach earn?

Most career coaches in the USA and Europe charge around $100-500. Some coaches even charge up to $10,000 for 3 months of coaching. They are relatively experienced. You should know how to best price and package your coaching services. In the beginning, you can start at a low price.

This will help you improve your skills and gain experience.Once you're sure your sessions are adding immense value, adjust rates accordingly. Never underestimate your worth!

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How to get your first coaching clients?

This is where most career coaches get stuck! You can know your business. You may have a great website but suddenly find it very difficult to get clients. It doesn't have to be. It's really simple. The steps below will guide you in getting your first clients fast.

Define your niche.

By now you know what a career coach does. You also know if you are eligible to do so.

Now is the time to figure out your niche and define it. Career coaching is a huge umbrella. You first need to decide what kind of career coach you want to be.

What are you passionate about?

Who do you want to work with?


You may decide to work with individuals to help them achieve their career goals. If you are passionate about helping people find their dream careers. This model may be perfect for you.


Do you want to build skills and team culture among employees?

Then this model is for you. You can work with a company to help its employees. Once you know what type of client you want to work with, the next step is to decide on your target audience.

You can choose any segment—millennials, women, minorities, etc. Just keep the following in mind while choosing:

"Does my target audience have the ability and willingness to pay?"

For example, A fresh unemployed graduate is not eligible to pay.Some people have money but are not willing to pay.

Avoid this big mistake.

Don't talk about your coaching program as a product. This is the most common mistake that the majority of career coaches make.Don't immediately explain processes and features. You are not a salesman!Your customers are interested in hearing something else.

And that is — "What change will they get by electing you?" This is what they are paying you for. As soon as a client comes to you, you have to focus on their specific problems. Understand what the client is going through. What are the possible reasons behind the situation? Is most of this due to the psychology of the client's own behavior? Are there external factors that play a role?

Ask lots of questions, so the client feels you understand.Then bring the solution to the table.

Show the client how your skills and expertise can get the client out of trouble. How your coaching program, methodology and guidance can get him out of the trap.You see, it should be a process, not a product sale.Never start directly by explaining about your coaching program. Do not make loud noises. Let it flow slowly.

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Does it sound difficult?

No, it's not! All you have to do is think about your client's interests. More about this source textSource text required for additional translation information,Send feedback ,Side panels,Create a solid marketing plan.

Do you want to get your coaching clients faster?

Yes! Of course.

So, how do you do it?

You may be wondering whether people will hire you or not.Look, really waiting for someone like you. Now it's your job to find them.Not only this, you also need to make them feel why they should choose you.In this digital age, if you are not leveraging online platforms, you will be at a disadvantage.

Not only this, offline marketing is also indispensable.Your efforts should be directed both offline and online. Create a marketing plan that allows you to track and measure it.

Tell your network about your business ,Take advantage of platforms like LinkedIn, Facebook, Pinterest, Instagram, Twitter or Reddit by posting great content.Offer free webinars. Create great educational content. Try to create thought leadership through your resources. Showcase your expertise through your blogs.

Is it enough?

maybe not.

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What else can you do?

Why not provide free coaching sessions to attract prospects? A 20 or 30 minute session, maybe on call. At the end just ask your prospect - "How was the call?"If everything goes well, gently press to become a paying client. Show the prospect what a big change in engagement he could get for x months if the call was so productive.

Welcome the possibility to discuss your coaching program further. If the prospect is confused, give him time to think. Ask if it's okay if you follow up. Make sure you don't bother him with repeated stimuli. See it's so easy!

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Three Essential Coaching Tools


A scheduling tool is essential for your initial coaching calls. This will save a lot of time that you can invest elsewhere. Calendly is relatively easy to use. The basic version is free. You can easily schedule an event and link it to the people you want to book a call with.

Zoom or Skype

You have to talk to people, don't you?

How do you do that?

Both Zoom and Skype are excellent tools for this. They have intuitive interfaces. They also allow you to share files and media. With Zoom, you can also record meetings. Also, you can share an appointment with multiple clients.


Finally, it's time to get paid!

I recommend using PayPal. It lets you send invoices and set up recurring payments.

Do note that PayPal charges a fee for payment transaction, you can calculate its charges using a PayPal fee Calculator.

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Send feedback, Side panels.

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Zoi Kotsou

Copywriter - Content writer - Content Strategist

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