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How To Find Trustworthy Investors To Fund Your Startup

investors Dec 7, 2022

Startup pitch? Great idea! Need investors? Sounds like you? If you’re reading this, you’re probably a recent college graduate who is looking to start your own business.

Or you are one of these millennials starting their first company and need help getting it off the ground.

In any case, you’re probably wondering whether there is any good way to find great investors to fund your startup. There is, and this post will help answer all your questions.

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Read on for everything you need to know about investing in startups and how to find great investors.


First things first, let’s define what a startup is.

A startup is a company or organization in its early stages, typically characterized by high uncertainty and risk.

Startups typically go through three stages:

  • The Idea Stage - When the entrepreneur has a vision for a new product or service but hasn’t started developing it yet.
  • The Development Stage -  When the product or service is being created and tested.
  • The Scaling Stage - When the startup is growing rapidly and trying to achieve profitability.

Why Are Investors Essential For Startups?

Investors are important for startups because:

  • They provide the capital which is necessary to begin operations and grow.
  • They bring their experience, connections, and expertise to the table to help the startup succeed.
  • They can provide valuable advice to founders and help them make decisions.
  • They can help the startup acquire talent, secure strategic partnerships, and open new markets.
  • They can help the startup attract additional investors, which can in turn help the startup access larger sums of capital.
  • They can help the startup stay motivated and focused on the long-term goal.

Investing in startups is risky, but it can also be very rewarding.

The biggest risk is that the startup will not be successful, and the investor will lose their money.

However, if the startup is successful, the rewards can be great. Investors can make a lot of money if they invest early in a startup that goes on to be successful.

How To Find Trustworthy Investors To Fund Your Startup?

The first thing to get out of the way is that there's a difference between an investor and an entrepreneur.

An investor is somebody willing to invest money into your startup and see it grow. An entrepreneur, on the other hand, is the person who runs your startup.

However, there's a huge difference between raising capital from friends and family members or venture capitalists and getting funding from investors you have never met.

If you are looking for funding, here are some things you can do:

Invest in Your Startup Yourself

If you are starting a new business venture, investing your own money is the best way to get your business off the ground.

Investing your own money in your startup is a way to demonstrate your commitment to the venture and to prove to potential investors that you are serious about succeeding. It also gives you a chance to learn the ins and outs of running a business before you take on external investors.

Look at crowdfunding sites like Kickstarter or Indiegogo, where you can ask people who want to invest in your startup to contribute funds towards it.

These sites charge fees ranging from 10-25% of the amount that you receive from your backers.

If you have a good idea and a team, then also you can make it work. Just remember that you're going to get rich after a while. You need to be patient and keep an eye on the numbers.

You can also generate income by doing investments. Start investing today in various fields including short-term rental investment, stocks, mutual funds, etc. By investing in short-term rental properties or in different types of mutual funds, you will be able to earn more money.

You can try to get different types of loans from the bank. You can try to get a loan for your startup. You can also try to get different types of financial assistance from the government. However, you should make sure that you have a good repayment plan.

Gather A Network Of Investors

The best way to find investors is by networking with people who have already invested in other companies or people who work in similar industries as you do.

You can also look online for groups like AngelList where angel investors post their profiles along with their investment requirements and valuations.

You can also attend meetups like Startup Grind where angel investors meet to network and get to know each other.

Another way to find investors is by cold emailing people on LinkedIn who you think might be interested in funding your startup.

It works particularly well for startups that are looking for seed funding. However, you need to make sure that you have a good reason why they should invest in your startup instead of their existing portfolio companies.

If they do invest, you will have to show them the traction and growth of your startup over time.

Raise Angel Capital

Angel investors are people who have already invested in successful startups and entrepreneurs who are looking for funding.

Raising angel capital can be a great way for entrepreneurs to secure early-stage funding for their businesses. The key steps to raising angel capital include:

  • Develop a business plan: Before approaching any potential angel investors, you need to develop a comprehensive business plan. It should outline your business objectives, value proposition, market opportunity, and growth potential.
  • Find the right angel investors: You can find angel investors by networking, attending industry events and conferences, and searching online.
  • Pitch your business: Once you’ve identified potential angel investors, you will need to pitch your business to them and convince them to invest.
  • Negotiate the terms: After you’ve made a successful pitch and secured funding, you’ll need to negotiate the terms of the deal with the angel investor.
  • Close the deal: Once the deal is finalized, the angel investor will provide the capital and the investment process is complete.

If you don't have access to VCs or angel networks, you can also look at angel capital sites like AngelList and SeedInvest. Where you have to post your idea and job description along with a link to a demo video of your product or service.

In exchange, these sites charge fees ranging from $25-50 per investor per year depending on the size of the network.

However, if you manage to get traction and get investors on board, you will have to show them the traction and growth of your startup over time.

Raise a Seed Round

Most startups raise money from family, friends, and angel networks. You can also look for investors who are willing to fund you with a seed round.

To begin a seed round, an entrepreneur should first develop a business plan and detailed financial projections. These should include a description of the product or service, a market analysis, and a financial plan that shows potential investors how the company plans to use its money.

The entrepreneur should also identify potential investors who have an interest in the business model and have the capital to invest. Once the potential investors are identified, entrepreneurs should develop a pitch deck and begin to meet with potential investors.

During the meetings, the entrepreneur should be prepared to answer questions about the business, the market, financial projections, and any risks associated with the investment.

Once the terms have been agreed upon, the entrepreneur can close the deal with the investors and raise the seed round.

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Final Words

Raising capital for startups can be a difficult and time-consuming process, but it’s a necessary step to give your startup the best chance of success.

By investing in your startup, gathering a network of investors, raising angel capital, and raising a seed round, you can find the funds you need to get your business off the ground and make it a success.

Good luck!


Zoi Kotsou

Copywriter - Content writer - Content Strategist

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