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5 Little Known Ways How Content Creators Can Turn Their Creativity Into a Career

Career Feb 22, 2023

The opportunities for the creative industries have never been as great as they are now.

The growth of digitalization and online consumption has created the perfect conditions for creators to have successful careers and make good money from their creativity.

And in this article, you'll learn the five modern ways to monetize your content.

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Who is a Content Creator

Content creators create original content to entertain or educate a specific audience online and offline. Amateur and professional content creators work in a particular medium, such as video, graphics, design, or writing.

They also combine talents to produce items that reach many followers. Content creators can become influencers who gather subscribers by posting content on their websites, social media, and video-sharing services.

Once content creators have found and figured out how to use their niche correctly, they develop an audience and build a brand based on a particular type of content and their personality.

And since content connects audiences to the brand, many companies use it to promote their products or services with the help of influencers who share product recommendations in their creative works, including the following:

✔️ Blogs

✔️ Podcasts

✔️ Commercials

✔️ Music

✔️ Art (graphics and visual art)

✔️ Photography

✔️ Manuals

✔️ eBooks

✔️ Educational resources

✔️ Infographics

How to Make Money as a Content Creator

The following ways can help you make money with your content and monetize your creative hobby.

Of course, these are not all the ideas you can use today. Nevertheless, these five methods are the most effective, although not as many creative people use them. But for you, we will solve the mystery.

# 1 Turn Content into Sellable Art

Visual content creators who sell prints and graphics based on their photos or fine art can create a steady source of income using online sales platforms set up for e-commerce.

Non-artists can even turn words and quotes into posters or printed images using similar programs. Another lucrative visual content solution is selling works as stock photos or videos.

Websites specializing in free or paid stock photos and videos pay content creators a fee to purchase their site's graphics, pictures, and videos. Some also allow creative people to sell their work directly to users through the platform in exchange for a percentage of the fees.

So if you're an artist, it's time to swap your canvas and brushes for a tablet and stylus and master digital painting software. You can sell these kinds of paintings on one of the blockchain platforms and make NFTs on them.

NFT (NFT, Non-Fungible Token) is a digital cryptographic certificate for which you can license your content. It means you own the exclusive right to your NFT object or token. Although your work will be openly stored on the blockchain platform, no one but you will be able to negotiate its sale.

Resent technology advancements can also use AI copywriting for content creation!

Working Principle 

It’s a great solution if you are…

You can post a digital painting for sale on one of the blockchain platforms, such as OpenSea. Since you'll have to pay to host the content, start by creating an e-wallet for the cryptocurrency (MetaMask or Ledger). Then synchronize it with the blockchain platform. Funds from sales will also go into this wallet. 

Digital/3D artist or graphic designer

# 2 Take Benefit of Crowdfunding

Crowdfunding helps creators get funds to create content. Beloved authors are supported by their audience, who are interested in their works. With the help of crowdfunding, you can keep the development of your YouTube blog, raise funds to publish a book, make a film or launch an album.

To do this, you need to use one of the crowdfunding platforms, such as Kickstarter or Indiegogo, which offer to raise funds for a project with a deadline for completion.

Working Principle 

It’s a great solution if you are…

First, create a page for your project on the crowdfunding platform and make it as enjoyable as possible with videos, images, and text. Usually, such sites don't limit you in anything. The main thing is that the page attracts attention. You will also need to create rewards for your sponsors — people who decide to support the project. 

The rewards can range from your merch and pre-order merchandise to an autograph session with creators and an invitation to a private premiere. Of course, it would be best to use all the marketing tools for your crowdfunding campaign to succeed. Remember, you should be proactive on your social networks: mail your subscribers, and publish posts asking you to support the project. 

Filmmaker, musician, writer, or blogger

# 3 Use the Streaming Platforms

Streaming platforms like Netflix and Spotify allow musicians and movie companies to earn money by hosting their content.

People pay to use the service by subscribing; this money and the number of views give the creators earnings. You may not even be a professional musician, but that doesn't stop you from posting your amateur content on streaming platforms.

The important thing is to stay true to your hobby and enjoy the creative process. If you're pondering this topic but don't know where to start, go to the All Top Reviews writing services review website to find an experienced expert who will provide you with the informative content you need.

Working Principle 

It’s a great solution if you are…

You can download tracks to Spotify or iTunes using online distributors like Onerpm. All you need to do is register on the platform, then upload your album or track with a cover and description. Once verified, your tracks will automatically be placed on the sites of your choice. While any musician can upload their content to Spotify, selling movie rights to a streaming platform isn't as easy: you'll need a producer who has already worked with one. 

Musician or film director

# 4 Look for Collaborations with Brands

Usually, brands hire influencers to talk about their products during podcasts, social media posts, or on blogs.

Then, companies can contract content creators to advertise, figuring that subscribers are often more receptive to their favorite influencer than the brand's marketing messages. Companies usually pay content creators a fee after contracting for a certain amount of advertising on influencer platforms.

So you should arrange a collaboration with a fashion or beauty brand and participate in developing, for example, a unique clothing collection with your design. And the most important thing here is uniqueness.

Your design shouldn't be duplicated from someone else's collection. And just as the originality of a writer's work is checked with a particular function on the Trust My Paper writing service, the result of the designer's and artist's work is also thoroughly analyzed using other methods.

Working Principle 

It’s a great solution if you are…

Negotiating with a major brand, as you can understand, is not easy. It would help if you had at least a large audience on social networks so that the company would see your potential. Brands sometimes notice exciting artists and designers, but it is better not to wait and write to the PR department.  

Briefly describe yourself, and add links to your pages and their analytics (amount of followers, percentage of engagement). Then, if the company is interested in your content, you will get an answer. So follow the news of the brands you want to work with: sometimes, they openly announce that they are looking for designer influencers to work with.

Designer or artist

# 5 Create a Community

Creating a community for subscribers and other content creators can help you gain recognition and establish your brand as a leading voice in your expertise. Use social media to create an online group whose membership is open to exclusive followers or anyone who enjoys your creative work.

For brand creation and recognition, you should also invest in your branding message, your cool logo and design elements.

Consider that you gain exceptional support and the opportunity to share your content by gathering like-minded people together.

However, working with a community can be much broader than just interacting with followers on social media.

For example, fans of a creator or an entire creative organization can become part of a closed fan club or community by paying a small fee. In addition, such community members receive certain privileges, such as product discounts, early access to content, or invitations to closed events.

Working Principle 

It’s a great solution if you are…

For example, you can use the OpenLand voice chat social network to create a community. Direct and secure communication helps to maximize interaction with their communities, offering participants of such chat early access to their content and getting instant feedback.

Creator of educational courses, event manager, podcast and new media author, writer, Influencer, or creative startup

Benefits of Working as a Content Creator

So, it follows from all of the above that a career as a content creator can give you the freedom to pursue creative interests and artistic expression in various niche areas.

While you can find work as a content creator in the marketing departments of companies in almost any industry, many creators take advantage of freelance opportunities or create their businesses by monetizing content.

The flexibility and freedom to create based on your passions make content creation an attractive profession for Influencers and artists.

Content creation also shows that you are a thought leader in your industry, which can help you connect with other top producers. Working for yourself allows you to develop your craft daily and use your creativity to come up with and create content for a specific purpose.

Some Last Tips

Finally, we give you some additional tips that will further increase your chances of success as a content creator:

📌 Take the time to make extra features. For example, create and share exclusive content for subscribers to use as incentives and bonuses.

📌 Diversify your platforms. Use different social media channels to reach the broadest possible audience with your content.

📌 Spend money to make money. For example, pay for advertising to promote your content and reach a broader audience on various online pages.

📌 Be consistent. Create new content often to attract subscribers and maintain your audience.

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The Bottom Line

Content creators produce original content for different audiences and markets due to their creativity and passion for the subject. Turning this work into a successful independent business with high-income potential requires strategic marketing and branding efforts.

However, if you learn how to monetize your creative hobby using the tips in this article, you can build a career and earn a steady income from your content work.


Lillie Jenkins is a creative copywriter and content writer. She has worked as a copywriter since school, so her writing skills are well-honed. She writes publications in such fields as marketing, business, education, and personal life. More than writing Lillie loves to travel and read professional literature.


Zoi Kotsou

Copywriter - Content writer - Content Creator - Columnist

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